Company News, Marketing News

Shiseido Signs US Open Winner

Naomi Osaka to promote sunscreen and cosmetics.

Author Image

By: TOM BRANNA

Editor

Tennis star Naomi Osaka is Shiseido's new brand ambassador. Osaka will promote Anessa sunscreen and bareMinerals cosmetics. Osaka is ranked No. 5 in the world and won the US Open singles title earlier this year.   According to Shiseido, the Osaka signing dovetails with the company's new Three-Year Plan as the second phase of its ambitious Vision 2020 strategy to “Be a Global Winner with Our Heritage.” The company says it never stops innovating an...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters